Getting your song on the radio is really really hard, now more so then ever. Apart from adhering to standard industry red tape and protocol, there are some serious guidelines you have to follow that will increase your chances of being successful. One of the best ways is to start small. Make sure you target the right station as far as genre. You wouldn’t send an R&B song to a Country station or vice versa. Establish a positive relationship with people either at a specific station, or people that are in the radio business. Before approaching a station with your product, make sure you find out who would be your point of contact and the best time to contact them. Try to telephone this person first and don’t just show up unannounced. That could cause you a headache you don’t need and potentially more problems later on. In the telephone call, briefly describe who you are and what you’re trying to accomplish as far as your record is concerned. Try to make an appointment to meet with the music director. If the answer is “NO”, ask if they would like you to send an EPK or mail them a promotion package and a copy of the CD.
If you’re lucky enough to set up an appointment, insure that you bring promotional materials along with copies of the CDs. At the meeting you’ll discuss the recording with the music director, the goal being to make the music director want to add your song to the station’s playlist. Listen to the music with the music director and go through the promotion material, emphasizing information that will hopefully convince the MD of the CD’s potential for popularity. Things you would want to mention would include radio play on other stations in the same format and genre, touring dates or live performances in the region of the station, press and media coverage as well as advertising, and sales activity in the local stores. Being honest, most programmers are under the gun from station owners to play it safe. They like to play material that have already begun to build some momentum, or that have a better than average chance of making it. However, it can be done. Stay positive and have a plan of action that you’re willing to implement. Purchase self help items or do what you’re doing now. Go on line for helpful tips and strategies. I wish you the best in your endeavors.
About the Author:
John Calwile Vinestreet is an independent music business consultant and the CEO of Vinestreet Music Consulting, LLC. Vinestreet Music Consulting, LLC is dedicated to the development of aspiring, musical artists and committed to aiding in their preparation and transition into the music industry.
Vinestreet Music Consulting, LLC specializes in artist development by providing in-depth guidance, performance training, vocal production, tour preparation, venue selection, media relations, social media marketing, vocal fitness, and essential industry advice that will turn aspiring artists dreams of being discovered into a real possibility.
John Calwile Vinestreet
Music Business Consultant/CEO
Vinestreet Music Consulting, LLC
1762 Orchid Avenue
Suite 104
Hollywood, Ca 90028
323-403-7069
www.vinestreetmusicconsulting.com
